VITAVITEL
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BRAND DESIGN
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PACKAGING
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PRINT
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EVENT
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VITAVITEL is a nutritional supplement for calves, aiming at body rehydration.
The briefing for the logo and branding had as crucial goals: identifying the species and enhancing the results achieved with the administration of the product, namely increased energy and muscle invigoration.
I designed a dynamic logo, which conveys movement and vitality. The lettering represents a running calf. The head of the animal stands out and enables responsive reproduction. It is replicated in the letter "V" and has the detail of one of the ears being the point of the letter "i". The termination of the letter L forms a tail.
I also created the packaging (2kg and 10kg buckets) and promotional and technical printed material, including technical information sheet, flyer and rollup for event attendance, among others.
The briefing for the logo and branding had as crucial goals: identifying the species and enhancing the results achieved with the administration of the product, namely increased energy and muscle invigoration.
I designed a dynamic logo, which conveys movement and vitality. The lettering represents a running calf. The head of the animal stands out and enables responsive reproduction. It is replicated in the letter "V" and has the detail of one of the ears being the point of the letter "i". The termination of the letter L forms a tail.
I also created the packaging (2kg and 10kg buckets) and promotional and technical printed material, including technical information sheet, flyer and rollup for event attendance, among others.
