TARI is a brand of cornflour (fuba de milho) produced in Angola, at Santo António Farm, located in the neighborhood with the same name as the product, Tari, near the village of Kibala in Kwanza South province.
The briefing highlighted corn and national production as key points that should stand out and the target audience as an indication for the type of language and colors to use.
I focused on creating a vibrant and informal identity, impacting the consumer through attractive and cheerful colors, with extendable features from logo to packaging.
The main highlight is corn. In the name "TARI" the corncob replaces the letter "i" and in the colors that complete the identity. The rustic and imperfect typography and direct language emphasizes the national production through the slogan "FUBA DA NOSSA TERRA!" / "CORNFLOUR FROM OUR LAND!".