PODIUM is a complete program for preconditioning of fattening cattle steers. It has three levels differentiated by the specified feed and animal growth phase.
After getting familiar with the concept, idea and objectives of the program, I was responsible for naming and branding, through the creation of: - a name for the program; - the logo: the M in PODIUM symbolizes a podium. - an isometric representation where the terrain populated by cattle steers is shaped as a podium, and which is an essential part of the brand identity; - the signature GARANTA UM LUGAR NO PODIUM / ENSURE A PLACE IN THE PODIUM; - all commercial and promotional elements, including a custom designed triptych leaflet, which when opened is also in the shape of a podium; - the technical information sheet for the products associated with the program; - the rollup for event attendance.