FUNDO PRETO
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BRAND DESIGN
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WEB
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PRINT
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FUNDO PRETO (means BLACK BACKGROUND) is an initiative to create audiovisual projects, with original content, available on Youtube, idealized and conceived by actress Rafaela Covas, who is also the author of several interpreted texts.
Purposely lacking scenic elements - absence of surroundings, whose place is occupied by the FUNDO PRETO / BLACK BACKGROUND - and starting from a premise of creative freedom, the performances presented are the result of the collaboration of various creators, their different ideas, perspectives, outbursts, convictions, criticisms, disagreements and deviations.
The logo focuses on the multifaceted personality of the author and actress Rafaela Covas and the diversity of roles and functions she assumes in the project, and is graphically expressed through the two merging angles of her face framed by the camera's viewfinder.
The identity is completed with typewriter typography - alluding to the original texts - and strong images, adapted from the published videos, with the FUNDO PRETO / BLACK BACKGROUND as a constant and elementary component.
Purposely lacking scenic elements - absence of surroundings, whose place is occupied by the FUNDO PRETO / BLACK BACKGROUND - and starting from a premise of creative freedom, the performances presented are the result of the collaboration of various creators, their different ideas, perspectives, outbursts, convictions, criticisms, disagreements and deviations.
The logo focuses on the multifaceted personality of the author and actress Rafaela Covas and the diversity of roles and functions she assumes in the project, and is graphically expressed through the two merging angles of her face framed by the camera's viewfinder.
The identity is completed with typewriter typography - alluding to the original texts - and strong images, adapted from the published videos, with the FUNDO PRETO / BLACK BACKGROUND as a constant and elementary component.
