FARMCONTROL
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REBRANDING
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PRINT
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EVENT
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With the presentation of its new farm management platform, FARMCONTROL felt the need to reformulate its visual identity, adapting it to the new stage of the company.
Providing a software that ensures real-time evaluation of variables relevant to livestock production - through equipment control, event management and data analysis - enabling its users to be more productive and cost-effective, saving energy and increasing animal welfare, FARMCONTROL aimed towards a rebranding that could position it as a current, modern, dynamic and evolutionary brand.
Among the platform's functionality and some of the values that the company identifies with, I selected 8 keywords to highlight in this rebranding as part of the brand's identity - gestão/management, modernização/modernization, proteção/protection, avaliação/evaluation, coordenação/coordination, prontidão/readiness, conexão/connection and uniformização/standardization - creating a new logo and new brading with complete redefinition of typography and color palette.
Providing a software that ensures real-time evaluation of variables relevant to livestock production - through equipment control, event management and data analysis - enabling its users to be more productive and cost-effective, saving energy and increasing animal welfare, FARMCONTROL aimed towards a rebranding that could position it as a current, modern, dynamic and evolutionary brand.
Among the platform's functionality and some of the values that the company identifies with, I selected 8 keywords to highlight in this rebranding as part of the brand's identity - gestão/management, modernização/modernization, proteção/protection, avaliação/evaluation, coordenação/coordination, prontidão/readiness, conexão/connection and uniformização/standardization - creating a new logo and new brading with complete redefinition of typography and color palette.
