Because of its new farm management platform, FARMCONTROL felt the need to reshape its visual identity, in order to adapt it to the new stage of the company.
The new farm management platform provides a software that ensures real-time evaluation of variables relevant to livestock production - through equipment control, event management and data analysis - enabling its users to be more productive and cost-effective, saving energy and increasing animal welfare.
Therefore FARMCONTROL aimed towards a rebranding that could position it as a current, modern, dynamic and evolutionary brand.
Taking into consideration the platform's features and the company's standards, I selected 9 keywords to highlight as part of the brand's identity: • management; • optimization; • modernization; • protection; • evaluation; • coordination; • readiness; • connection; • uniformization.
This way I created a new logo and a new branding completely redefining the typography and color palette.