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BRAND DESIGN BRIEFING
This briefing is of utmost importance. It will be the foundation of the entire brand design process and it is essential for an effective project.
All the information is for the sole purpose of the brand design process. It will not be used or disclosed under any circumstances.
Please answer as assertively as possible, detailing everything you consider necessary.
LET's START...
Introduction
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HOW TO CONTACT YOU
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Indica campo obrigatório
Name
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Primeiro
Último
E-mail
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Phone number
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Linkedin
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RELEVANT BRAND INFORMATION
Type of brand
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The brand is a...
Company/Organization
Product
Service
Personal brand
Event
Other project
Brand name
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What is the reason/story behind the brand name?
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Slogan/signature
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Business area
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Company/Organization size
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Large
Medium
Small
Micro
Large = more than 250 employees
Medium = between 50 and 250 employees
Small = between 10 and 49 employees
Micro = less than 10 employees
Products/Services it makes available
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Nationality
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Website
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Linkedin
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Instagram
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Facebook
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Other social media or web platform
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TARGET AUDIENCE
Business Model
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B2C (Business to Consumer)
B2B (Business to Business)
B2E (Business to Employee)
B2G (Business to Government)
B2B2C (Business to Business to Consumer)
C2C (Consumer to Consumer)
G2C (Government to Citizens)
final consumer
Age group (you can select more than one option)
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12 ≤ 17
18 ≤ 24
25 ≤ 34
35 ≤ 44
45 ≤ 54
55 ≤ 64
≥ 65
Gender
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What is your target audience's gender?
Feminine
Masculine
Both
Where does the target audience live?
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Socio-economic status
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What is your target audience's socio-economic status?
Upper Class
Upper Middle Class
Lower Middle Class
Working Class
Lower Class
Other relevant features
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COMPETITION
Who are your direct competitors?
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What sets you apart from the competition?
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BRAND VALUES
Mission statement
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5 words that represent your brand
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3 messages your brand needs to comunicate
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Positioning
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BRAND PERSONALITY
Select the adjectives you associate with the brand's personality
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Feminine
Masculine
Simple
Complex
Conservative
Extravagant
Serious
Fun
Professional
Casual
Traditional
Modern
Elegant
Sporty
Corporate
Personal
Direct
Abstract
Strong
Comic
Delicate
Trustworthy
Informative
Optimistic
Friendly
Exciting
Creative
Balanced
Dynamic
Young
Courageous
Healthy
Active
Experienced
Imaginative
Warm
Melancolic
Misterious
Loud
Neutral
Other adjectives you would use to describe the brand's personality
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If the brand were an object, what would it be?
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If the brand were an animal, what would it be?
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If the brand were a color/colors, which would it be?
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Which color/colors should be avoided?
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Which other elements should represent the brand?
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Which elements should be avoided?
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BRANDING PREFERENCES
Type of logo preference (you can select more than one option) / (see examples)
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Monogram/Lettermark
Letterform (one letter only)
Wordmark
Symbol/Brand mark
Combination mark
Emblem
Mascot/Illustrative character
Typography inside a shape
I don't know / I have no preference
examples:
Monogram/Lettermark:
Letterform (one letter only):
Wordmark:
Symbol/Brand mark:
Combination mark:
Emblem:
Mascot/Illustrative character:
Typography inside a shape:
Typography preference (you can select more than one option) / (see examples)
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Serif
Sans Serif
Script
Decorative
I don't know / I have no preference
examples:
Line weight preference (you can select more than one option)
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Bold
Regular
Thin
I don't know / I have no preference
other information
How many applications will the logo have?
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Web
Print
Packaging
Apparel
Office supplies
Others
More information about the applications
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This brand design project should include (you can select more than one option)
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Naming
Logo
Brand Identity
Signature
Slogan
Brand Book
Other
Final considerations and other information
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Upload
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Tamanho máximo do arquivo: 20MB
Please confirm
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