BERNARDO COVAS
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BRAND DESIGN
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WEB
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My logo represents my name's initials - B and C - and the starting point for its creation is the golden ratio rectangle and in its proportions, which define the size, the thickness, the intervals and the circular grids used in the construction of the brand mark.
The lettering has its origin in the font Montserrat and the letters composing my name were created from scratch and custom made, with proportions, angles and alignments related to each other.
The proportion, placement and spacing of the elements are set in detail in order to create a cohesive brand, with versatile logo and functional visual identity.
The lettering has its origin in the font Montserrat and the letters composing my name were created from scratch and custom made, with proportions, angles and alignments related to each other.
The proportion, placement and spacing of the elements are set in detail in order to create a cohesive brand, with versatile logo and functional visual identity.
